First there were those gorgeous Mumsy types who revolutionised a four ingredient recipe concept.
Now a two ingredient (well, food item) craze is taking over the world - and London is leading the cause.
At an event at the Art Gallery last week, Emma's sister was telling me about Burger and Lobster, a London restaurant that only serves, you guessed it, burgers and lobster. Sounds fabulous!
It's in Mayfair in London which is very hoi hoi but I love that everyone's on the same level in the restaurant (if they can bear to wait for up to three hours for a table!) because everything on the menu is 20 pounds.
Another new one that is popping up is called bubbledogs - again, in London, posh Fitzrovia at that - set to open in late July this year. Suddenly it's become cool to blend daggy with high society. Imagine sipping on a decadent glass of champagne (real champagne, that is) and then wolfing down a hot dog! I love the idea!
And then there's Tramshed in East London
Tramshed, like the other two - focuses on two core menu options. As the picture suggests, chicken or beef.
Ahhh, a meat wholesaler's daughter's dream!
So it got me thinking, what two menu items would I offer in my own restaurant? Maybe beer and mussels? Or ribs and cider? Cheese and wine would always prove popular - especially in South Australia.
Eggs would be versatile, but I'm not sure they're sexy enough. And what could go with them? Maybe pizza and pies as a fun combination. That would be a boy's dream!
No, I still haven't landed on that quirky success story that teeters on the edge of 'common' whilst somehow embracing an exclusivity like no other.
Any other suggestions?
We must go to Burger and Lobster! I'm having both...
ReplyDeleteI vote for cider and hotdogs...