Monday, June 3, 2013

Barossa. Be Consumed.

So, I'm sitting on the couch watching The Americans with my new housemate and we were rendered speechless when a new tv ad came on.

It was stunning. Beyond gorgeous. Great music, breathtaking scenery, and a little bit edgy. Reminds me of the True Blood opening credits (but way cooler). We were lost for words. I pitched in with a 'Daylesford, maybe?' But my Vic housemate surprised me with a 'definitely South Australian'

I thought he was taking the piss, knowing how fiercely parochial I am.

But no, apparently we're known for great ads. Remember the brilliant Kangaroo Island campaign?

Well, I got all warm and fuzzy when I saw the end frame. None other than the Barossa. Brilliant! 

Check it out ...

Good work SATC. Snaps to you.


Kimberlee @ Brown Button said...

couldn't agree more - but from what i've seen on FB, lots of the local valley folks don't like it. I think its brilliant. Love it. Go SA!

Miss you gorgeous, hope melbs is treating you well x

Anonymous said...

This Ad is the worst thing I have ever seen. Trying to promote the Barossa with all the waah waah, and visually blah blah. The man with the Red hand, what's that supposed to mean? I've already had a comment on the ad which was really upsetting. The doom & gloom genre reminded him of the Truro murders, the Family murders & the Snowtown murders. Great job of promoting rural SA!

Tania Shirgwin said...

Big fan here also. And yes, I agree reminds me of the Tru Blood opening also, but way cooler.

Anonymous said...

If you can find the Barossa in that Ad, well done.

It doesnt exist. Jump someone's fence and shoot and pluck their chook, blow up there cart, and sit down under their tree.

Head on out the Gomersal Rd, best to sit on 85kmh as the cops will be watching you, waiting with their red right hands, once your there, try and find a restaurant that doesnt charge over $100 a head for a meal.

The KI ad was brilliantly simple, focussed on the natural features and invited everyone from families to romantics to nature lovers to visit etc etc. The Barossa ad is aimed towards the top 5% of the population, those that can afford $100 bottle of wines and $300 a couple dinners.