Thursday, March 8, 2012

Kony 2012

Have you been caught up in the Kony 2012 phenomonon sweeping social media this past week?

It's amazing to think the power of Facebook - that's how I found out about it - and how quickly something can become 'viral'

I watched the movie last night - everyone on Facebook said I had to - and I have to admit I was moved. There were tears, I signed the pledge, I almost bought my Action Kit.

But then today I've been confronted by a lot of nay-sayers who are critical of this campaign and the charity behind it, Invisible Children.

They say this is old news, bigger fish to fry, the charity is greedy, American involvement is dangerous blah blah blah.

So I'm confused. I'm not sure who to believe.

The charity girl in me says get on board, help make a difference, do your bit.

But the journalist in me says there must be more to this story and be wary of the hype.

What do you all think?


Andie said...

I must admit that I too re-posted the video on Facebook, both because I was moved by the story and also because I think it is a brilliant marketing strategy - tell people to do something big (write letters to Congress, protest, give money etc), but let them know it's OK to act in a small way too (by re-posting a video on FB and getting the message out).

"Lots of littles can make a big".

I think there are many Charities and Organisations who will be highly jealous of the viral nature of this campaign - it has been executed well.

That's my 2 cents..!


Anonymous said...

It really is a big pickle we're in today's modern world! Ha budgie

Brooke said...

Hi Kate. I watched the Kony 2012 special on The Project last night - I'm a little embarrassed to admit it was the first time I'd ever heard of him. Listened to the criticisms, listened to the Journo's (e.g., Hugh Rimington) who first tried to report on this in the 90's. I do believe that social media has changed the world, and given every individual a voice which can be powerful, so I'll be supporting the campaign.

Chimmy said...

Two weeks ago, very few people knew who Kony was. I think the campaign is extraordinary and sends a clear message very similar to the "Arab Spring" that social media will bring these low lives out onto the world stage and can effectively make waves.

I also don't believe there is a timeframe you can put on justice being handed down to someone so cruel.